Category Archives: Industry Marketing

The Difference Between Organic And Natural Hair Products

Natural and organic health and beauty products are very popular at the moment. Many people are going out of their way to find everything from makeups and creams to shampoos and soaps that bear these words on the front.

What a lot of people don’t realise is that natural and organic are not the same thing! It is possible to have one without the other. If that’s true though, what’s the difference? Read on for a bit more information on organic and natural hair products, what they offer and which you should be using when you step into the shower.

Organic Hair Care Products

Manufactured without synthesising, organic hair products are made from completely natural ingredients without any trace of artificial additives. Some people believe that the lack of chemicals and other additives have a restorative function on the hair, working together with natural oils to restore the damage caused by regular shampoos and conditioners. Products made from henna are very popular with those who prefer to buy organic.

Natural Hair Care Products

Natural hair care products, shampoos and conditioners do not contain artificial additives either, but are synthesised. They still do wonders for your hair and don’t contain any of the harsh chemicals that go into traditional products. If you’re looking for a way to keep your hair strong and healthy, natural products are a fantastic choice and often boast longer lasting effects when compared to organic shampoos and conditioners.

Organic Ingredients

For those who are looking to go organic, you might want to keep an eye out for a few of these staple organic ingredients commonly found in shampoos, conditioners, skin care and other health and beauty products.

– Tea tree

– Beta glucan

– Aloe vera juice

– Peppermint oils

– Chamomile

People have found that these and other ingredients serve as fantastic replacements for the synthesised and often harsh or abrasive chemicals commonly found in traditional products often in supermarkets. Organic hair care products might not last as long, but you’ll often see the positive effects quickly and enjoy healthier looking hair after using them.

Whether you are looking to use natural or organic hair care products, the choice is up to you. Making the switch from traditional, chemical-filled products can be incredibly beneficial, and you are sure to be happy with the results. Do a bit of research for yourself and experiment – find something that works for you and explore a few different brands and ingredients.

Candle Manufacturing

Today candle forms a part of our life, in the sense they are used on almost every occasion either it is wedding, prayer, funeral etc. It will be right to say that candles symbolize our emotions. Due to its increasing demand on every occasion or event, it’s market has become competitive these days. Today many retailers and manufacturers are getting in the business of manufacturing candles.

It is seen that many manufacturers are producing different kind of candles that is newer look and with different exotic fragrance. Along with different flavors, they are also being manufactured in different sizes and shapes. Most popular shapes in candles are square, octagon etc.

There are varieties of candles in the market such as beach design, fruit candles, gel candles etc. In the present scenario, most of the manufacturers use organic and natural products in the process of manufacturing candles. And, this change in the process of manufacturing has resulted in a new market for candles. Not only it’s today that the manufacturers has started using natural wax for candles. Rather, it has been used since very long time, but it was on hold for few years. And again, it has taken its place in the market. Natural products which used in candles manufacturing are bees wax, whale fat, soy wax, palm blends, soy blends etc.

There are different kinds of candles which are manufactured such as church candles, floating candles, jelly candles, scented candles, outdoor candles, cube candles, glasses candles etc. Each of the candles is used for different purpose. Along that, it is available in different flavors which create a desired environment.

Due to such a wide market of candles, they are also manufactured in different colors. And these colors in candles symbolize different emotion and environment. Each color of candle being manufactured plays a crucial role in aromatherapy, that is, while feeling the aroma of different essential oils.

Candles are also manufactured with the use of different essential oils in it. In the sense, when the candles are burn, they releases aroma of the present essential oil in it.

Candles are regarded as very delicate, so they should be handled with care. In other words, they must not be stored in open and light area because in open area, it can loose its color and fragrance.

Thus, it is true that candles provide a ray in the darkness but along that, if it is used in aromatherapy, it also helps in maintaining good health and a positive life.

Colloidal Silver Side Effects – Will You Turn Blue?

It can be difficult to get accurate information on colloidal silver, as many critics give misleading information on its possible side effects. For years, the FDA has waged an aggressive war against this natural supplement, severely limiting how manufacturers can discuss and market the product.

Commonly, critics will cite the condition argyria as the reason why colloidal silver is unsafe and manufacturers should be tightly regulated. Argyria is described as a gray discoloring of the skin caused by silver deposits, typically acquired by inhaling or ingesting too much silver. While there is no dispute that the condition is real, people who hold up argyria as evidence that this supplement is unsafe willfully ignore some basic facts.

According to Dr. Alexander G. Schauss of the Life Sciences Division at John Hopkins University, most products contain “1/500th to 1/1000th of the amount of silver considered being a risk in the development of Argyria.” Considering that true colloidal silver has 20 PPM ideally, one would have to ingest far more than the human stomach could possibly contain every day for an extended period of time in order to get the condition.

As a way of comparison, according the article “Unnecessary Prescribing of NSAIDs and the Management of NSAID-Related Gastropathy in Medical Practice” published in a 1997 issue of Annals of Internal Medicine,

Non-Steroidal Anti-Inflammatory Drugs, such as aspirin and ibuprofen “accounts for an estimated 7,600 deaths and 76,000 hospitalizations in the United States” every year. Yet there is no similar campaign to prevent aspirin manufacturers from making medical claims. It’s ridiculous for the FDA to claim this natural product is unsafe, when even some the safest over the counter medicines that they approve of

are far more dangerous than this supplement. Secondly, the majority of cases involve home made solutions, some of which have exceeded silver concentrations of 450 PPM, far denser than almost any reputable manufacturer sells.

So if it is highly improbable to contract argyria from a properly manufactured product, where do these cases come from? Firstly, the condition is extremely rare, even when high doses are taken, with only a handful of recorded cases in history.

Another recent and high profile case came from Stan Jones, a Libertarian Party politician from Montana. Jones was ingesting a home made solution, and later admitted he did

a number of things to make the solution unsafe, including using unfiltered water, adding salt, creating extremely high concentrations of silver, and he did not filter out insoluble compounds afterwards. In spite of acquiring the condition, Jones continues to use a safer true colloidal product today, and credits his good health to the natural supplement.

You may have seen Paul Karason, “the blue man”, in the media who turned blue from a product he made at home with a generator. He very well could have been creating a product consisting of mostly ionic silver and undoubtedly less safe than buying from a reputable manufacturer.

Anyone who wishes to enjoy the believed health benefits while eliminating their risk of argyria should definitely not purchase “kits” that allow them to manufacture the supplement at home. True colloidal silver is precisely manufactured to combine well documented bacteria fighting capabilities while minimizing risk.

Germaine De Capuccini: A Holistic Name in the World of Cosmetics

Use of cosmetic products for looking good has become a common practice in recent years among men and women of all age groups. And therefore going through the increasing craze of people towards these products you can find a plethora of manufacturers offering a wide range of cosmetic products that are endorsed to give the desired results within the short span of time by their regular use. Well, before you proceed ahead, let us point out the reasons due to which both men and women are crazy towards these products.

In this regard it will be interested to know that users of such products are not only the mature people, but also by the young people who have to move at different places for their academic and professional reasons. In short, it can be said that today every person whether he is a man, woman, boy or a girl everyone is making use of these products to get rid of their skin problem. Now, the question arises that why do people make use of these products.

You will agree that looking good is the desire of every person without any sexual differences and age groups. But, as the age of a person grows the marks of growing age start emerging on their face in the form of wrinkles and deeper lines around cheeks and foreheads. Apart from this the marks of growing age could also be witnessed on the different organs of the body, interestingly on the organs that are visible like hands, feet etc.

To get rid of these growing marks, today there are different types of lotions, creams, face packs, etc are available in the market which are claimed to minimize these marks of growing age. According to the manufacturers of these products the regular use of these products will help in not only removing the marks of growing age, but also make the skin look glowing and blushing as the people had during their teenage.

Similarly, today going through the increasing competition in every field the youths are getting concerned towards their academic and professional growth, due to which they have to move from one place to another under varied environmental conditions, especially the ultraviolet rays of the sun. Along with this at the same time they also have to combat with the problem of pollution. The combination of all these elements results in the emergence of different skin problems, due to which the marks of growing age start appearing on their face at an early age. Interestingly, to enjoy the pleasure of beautiful and glowing skin, they also prefer to make use of different cosmetics available in the market.

But, how to find the authentic products is the question of concern among them. Because taking the advantage of people towards the use of these products, there are various fake manufacturers in the market that offer the products which, although show positive results in the short span of the time, but adversely leave different types of side effects. Going through this problem, it becomes difficult for the user to trust on these products.

However, there are various genuine manufacturers like Germaine de Capuccini which adopt a holistic approach towards the manufacturing of such products. The products manufactured by the such groups are enriched with natural elements and do not harm the skin of the users. The worth mentioning feature of the products offered by such groups is that the user do not require to make their use throughout his life and within the span of the use he is able to enjoy everlasting results on his skin.

Anyhow, the question of how to buy these products, however, still remains unanswered, in their regard there are certain factors to consider which are referred below:

1. Do not buy the products that are enriched with mineral oil: The main reason due to which different types of skin problems takes place are blockage of the pores that facilitates the flow of air inside our skin. Although the use of mineral oil looks like very healthy and natural, but on the contrary it blocks the pores. It would be therefore better to not buy such products which are developed by making the use of elements like mineral oil.

2. Products with fragrance: Although, the odor of cosmetic products smells very good, but sometimes use of products with fragrance could be harmful for your skin. Because the product that you apply on your skin will be naturally absorbed by it. Some fragrances can be harmful for the skin and can damage it badly. Moreover, nowadays there is an increase in the number of persons suffering from the perfume allergy. Use of such products will result in the emergence of extra problem for which the person might visit to the doctor.

3. Products with alcohol: Alcohol is not only harmful to your health, but also for your skin and makes it dry due to its high volatility. If you apply the products enriched with alcoholic elements they will immediately evaporate, thus making your skin dry and hard, without leaving any mark of moisture on your face.

In simple words it can be said that if you are planning to buy skin care product, it would be better to the products manufactured by the renowned manufacturers, without getting impressed by the manufacturers offering the same products with low price tag.

Eating Sewage? Yum!

Sewer sludge is the toxic residue that is created as the end product of sewer treatment. Anything and everything that is poured down sinks, toilets and storm drains ends up at the sewer treatment plant. It doesn’t just contain personal and household sewage, it also contains waste from factories, hospitals, industries and any unscrupulous person who pours paints, oils and other poisons down the storm drains.

At one time, sewer sludge was discharged into the oceans and rivers but over time it became very obvious that this practice was becoming a health and environmental disaster. So now the EPA in its infinite wisdom has allowed the legal application of this toxic sludge for farmer’s crops and residential back yards as a cheap alternative to fertilizer.

The US Courts have found alarming correlations between sewer sludge application on farms and an alarming rise is poisonings and death. They actually blame the EPA for failing to protect our farms and food supply. A federal court in the state of Georgia recently ruled that the application of sewer sludge over time was the cause of soil contamination on several farms that killed some cattle. Rat poison from sewer sludge was also found in milk distributed for sale, the same Court ruled. The EPA reply to the Court was to provide fraudulent data and attempted to hide what they were doing. This too, was discovered by the Court.

Despite the ever-growing evidence of the biosolid danger, sewer sludge giveaway programs are breeding across the country like rabbits. Even San Francisco, one of the greenest cities in the union is touting this toxic sludge as organic compost to its citizens. It is being applied to schoolyards and playgrounds, playing fields, home gardens and backyards. The heavy metals and the litany of chemical pollutants will remain in the soil for years.

In 2008, the organic compost distributed to unsuspecting San Francisco residents contained toxins such as p-Isopropyltoluene, one of a myriad of industrial chemicals found in a lot of manufactured products; 1,4-Dichlorobenzene, which is found in disinfectants and pesticides; toluene, an industrial solvent; 1,2,4-Trimethylbenzene, a petroleum product resulting from refinery distillation; and phenol or carbolic acid as it is also known, which is used in the manufacturing process of synthetic fibers, drugs, antiseptics and disinfectants. This is not a grocery list you expect to find added to the food chain.

The most alarming result of this practice is that eventually these toxins will end up in the water supply and the poisons will just spread. There is increasing evidence now that water is losing its purity at an alarming rate. Since water is intrinsic to our life, we had better put our collective minds together and come up with a solution soon. It’s bad enough that we could be eating these toxins in our next salad, let’s not drink them, too.

Menozac Review – All You Need to Know

Menozac is a dietary supplement that is designed to help mature women go through menopause without feeling any discomfort. Read this Menozac review to find out more about Menozac before purchasing it.

Product Price

A bottle of Menozac (with thirty capsules) costs $49.95. The distributors offer a variety of promotions. For example, if you buy 3 bottles of Menozac you get 3 more bottles for free.

Manufacturer

Menozac is manufactured by Ultra Herbal, a proud member of NPA (Natural Products Association). Ultra Herbal was founded in 2002, and it has become very well known due to the quality of the products manufactured by them.

Administration

It is recommended to take 1 capsule per day, in order to get the best effects. We have read in another Menozac review that some women take 2 capsules per day, but it is very important to ask for professional advice before deciding to take more than one capsule.

Benefits

Menozac is manufactured using a proprietary formula that consists only in natural ingredients, which are proven to reduce menopausal symptoms. Some of the ingredients contain phytoestrogens, which are much safer than the synthetic estrogens found in many prescription medications.

Menozac can:

– Balance the feminine hormones’ production (estrogen and progesteron).

– Reduce psychological symptoms, like mood swings, anxiety, irritability, depression.

– Reduce night sweats, cold sweats, palpitations and hot flashes.

– Some Menozac review sites state that Menozac can even reduce sleep problems.

Side effects

Most of the women using the recommended dose of Menozac have not reported any side effects. In some few cases, black cohosh, one of the Menozac ingredients, can cause headaches and stomach discomfort.

Guarantee policy

The manufacturers of Menozac offer a money-back guarantee. You can return an unused product after maximum 90 days from the purchasing moment and get a refund (minus some stocking and shipping fees).

Food Organizations Should Achieve BRC Certification for Food Safety

The BRC Global Standard for Food Safety was developed to specify the safety, quality and operational criteria required to be in place within a manufacturing organization of food to meet its obligations to legal compliance and customer protection. The format and content of the standard is designed to allow an assessment of local, systems and operational procedures of a company by a competent third party – the certification body – with the requirements of the standard.

BRC ISSUE 7 Certification for food safety was published in January 2015, with a continuous focus on management commitment, risk analysis and a critical control point program for Safety of quality management based foods and system support. The aim was to direct the focus of the implementation of good manufacturing practices in the production areas with more emphasis on areas that have traditionally led to recalls and withdrawals.

What is the BRC Global Standard for Food Safety?

The global standard for food safety sets out requirements for the manufacture of processed foods and the preparation of primary products supplied as products to branded retailers, branded food and food or ingredients for use by food service companies, catering companies and food manufacturers. BRC ISSUE 7 Certification will relate only to products that have been manufactured or produced at the place where the check has taken place and will include storage facilities that are under the direct control of the production management of the site.

The BRC Global Standard for Food Safety is a global tool based on the latest safety standards and made food day and methodologies. The requirements of the standard are related to the quality management system and HACCP (Hazard Analysis and Critical Control Point) system, supported by detailed prerequisite programs.

WHY BRC ISSUE 7 Certification is important to any Organization

Most UK retailers, and many European and global brand owners and food processors, only include suppliers certified to the BRC Global Standard for Food Safety in their supply chain.

The BRC Global Standard for Food Safety enables your organization to:

  • Provide evidence of commitment
  • In the case of a food safety incident, ensure legal protection under the concept of due diligence.
  • construct and operate a management system capable of helping Organization to better meet quality / safety requirements and food meet legal compliance, with specific reference to the legislation applicable in the countries where the finished product is consumed
  • Provide a tool for improving food safety performance and the means to monitor and measure the performance of food security effectively
  • Facilitate the reduction of waste products, product redesign, and product recall
  • Have management of efficient supply chain by reducing second party audits and increase overall reliability of your supply chains.

What Are The Uses and Advantages of Vacuum Formed Plastics?

Plastic is a very popular material that is used in almost all the industries. It is a flexible raw material that can be molded into any shape and form. A whole of articles and components are manufactured using plastic. There are different types of plastic raw materials that are used in combination to achieve certain industry specifications. Plastic is used for making kitchen appliances, articles of use, accessories, stationery items, bags, etc. Several manufacturing companies and industries such as electronics, automotive companies, food manufacturing industries and pharmaceutical companies use vacuum formed plastics packaging products and components that comprise their main product.

Plastic Thermoforming Process

In the plastic thermoforming process, heat is used on plastic sheets till it is pliable enough to be formed into a specific shape using a mold and then trimmed into shape to create a usable product. For mass vacuum forming plastic production, the manufacturing process is completely mechanized. Thin-gauge thermoforming is popularly used for manufacturing containers, disposable trays, cups, lids, clamshell packaging, blister packaging and various other products for industries that include medical, food and retail industries. Thick-gauge thermoforming is used for producing aircraft instrument panels, vehicle door panels, truck liners, refrigeration liners, pallets, etc.

Types of Plastics That Can Be Used For Vacuum Molding

There are different types of plastic raw materials that can be used to produce a wide range of vacuum formed plastics products. Some of these include Polyethylene Terephthalate for producing food and non-food packing products, remanufactured polyethylene terephthalate for producing food and utility plastic packaging, Polylactic acid for producing packaging for food products made from corn derivates, Polypropylene for producing bakery containers, domes and clamshells, Polyvinyl Chloride for producing blister packaging and other packaging varieties that require rigidity and strength. PVC is another variety of pharmaceutical grade plastic which is used worldwide for pills blister packaging.

Advantages of Vacuum Forming Plastic

There are several advantages of vacuum forming plastic compared to traditional methods. This form of plastic manufacturing process offers excellent cost savings on smaller production runs as prototypes are created using wood molds that offer quick and inexpensive design adjustments. Production parts can be created from relatively inexpensive epoxy and aluminum molds. This process offers wide range of colors and characteristics on finished products. Thermoforming of plastic produces thin-walled products precisely and cost effectively. Thousands of product types can be created such as paint trays, instrument panels, packaging products, blister packs, bakery domes, plastic trays, and countless other products can be manufactured for personal and industry uses.

Essential Elements of a Quality Management System

A good quality management system in a pharmaceutical company can significantly improve the net profit status, high quality medicines for patients, less rework and recall which save more money, good work environment and compliance with local and international regulations.

Quality management is a philosophy. It takes management understanding, commitment and responsibility before introducing and implementing the concept. Once practiced a good quality management system slowly develop or reshape a sustainable organization culture that pays off rapidly.

The initial step of introducing a good quality management into a system is to know the essential elements of the quality system and clear study from where to start. Company objectives should be clearly understood. Policies should be prepared. Then comes the design of the process flow, validating the process, material flow and organization chart. When a good integration between people, process and material is achieved the next step is to putting the integrated system in a state of control. Any deviation from the controlled system must be analysed and corrected.

Some basic but essential elements of Quality Assurance as depicted in GMP guidelines and ISO 9001 guideline for pharmaceutical industry can be listed as: the Preparation of standard operating procedures of a complete system maintaining cGMP principles; Preparation and maintenance of effective change control of quality and master file documentation; Recording and management of manufacturing change control; Recording and reporting procedure of Deviations of your systems; Quality concern investigation process; Customer complaint investigation procedure; Quality audit procedures; Vendor assessment, evaluation and certification procedure; Quality control laboratory procedure, Rework procedures for the defective manufactured products; Procedures on training for manufacturing staffs and recall procedure.

Standard operating procedures and manuals should be written in details and referenced to relevant other documents, so a new starter within the organization should be trained easily and expected to perform as per procedure. The result will be a common standard of activities across the organization, good tractability of work flow, deviations and ease of corrective actions as necessary.

Standard Operating Procedure

You should prepare SOPs, forms, templates and manuals, which can be used immediately as the system runs. Forms and templates should be used for record keeping which your people can follow routinely.

Documentations – Classification, Definition and Approval

Quality and Technical/Master file documents to be created to build up a good quality management system for your manufacturing sites. Definition of documents, their classification, approval requirements and retention requirements should be understood.

Quality Documentation Management and Change Control

Procedures to be created on how to generate new quality documents or change control of existing documents, review of quality documents, satellite file management, role of document author, approver, document control officer and satellite file administrator. In this procedures you will also define the numbering systems of different quality documents like audit files, SOPs, forms, templates, manuals, training files, QA agreements, project files etc and their effective archiving system.

Preparation, Maintenance and Change Control of Master Documents

Procedures to be created which will particularly focus on the management of master file documents like specifications, control methods, raw materials, finished goods and packaging specification and test reports, formulation, stability files etc required to generate during the product registration in the market.

Deviation Report System

It is a regulatory requirement to capture all sorts of deviations evolves in your systems in order to maintain the continuous improvement of your processes and systems. Procedures should be created that describes how to categorize the deviations between production, audit, quality improvements, technical deviations, customer complaints and environmental, health and safety deviations. It should also describes the management responsibilities of initiating deviation, capturing data, analysis, investigation, determination of assignable cause/s, generation of management report and initiatives to be taken on corrective and preventative actions.

Vendor Selection and Evaluation

Procedures to be followed during the vendor assessment and vendor evaluation for purchasing of raw materials, critical and non critical packaging components, laboratory supplies, engineering supplies and imported finished goods from the vendor. These instructions are essential for approving prospective vendor.

Vendor Certification

This procedure aims to describe the process by which a vendor may be certified to supply materials or services. This procedure applies to vendors that supply a material or service to be used at any stage of manufacture by operations. Here you will describe the roles of each department in the process to certify an approved vendor.

Product Complaint Procedure

You should have strong procedure to cover the receipt, logging, evaluation, investigation and reporting system of all complaints received from customers for the marketed products. This procedure should contain step by step instruction to be followed during the customer complaint management like numbering of complaint, registering the complaint, evaluation, determination of assignable cause for the complaint deviation, implementation of corrective and preventative actions, trending of complaints and handling of counterfeit products.

Annual Product Review

Some countries require reports as Annual Product Review to sell your products into their market. So you have to create instructions on how to do annual product review, to evaluate data, trends and to identify any preventative or corrective action that would lead to product quality improvements and report them to management.

Rework Procedure

Procedure should contain the step by step instructions to be followed when the rework of an in-process or completed finished good is required. Product Identification and Traceability The purpose of this procedure is to define the method used for the identification of all contributing materials that could affect product quality and to ensure their full traceability.

GMP Audits

Procedure should be created to describe the process of planning, performing, reporting and follow-up of different audits for your systems like Internal Quality audit, Vendor audit, Environmental Health and Safety (EHS) audit, EHS workplace inspection, Housekeeping audit.

Evaluation of Batch Documentation and Release for Sale

This procedure should describe the process of collection, evaluation and record of batch related document generated during the production of a batch before an authorized person can release the batch for sale.

GMP Training

Effective GMP related training modules to be created for your manufacturing staffs. Training records and reports have to produce on each employee as justified.

Management and Control of Contract Work

There should have procedure to describe the management and control of contract work provided by the contractors for packaging and finished products for your company as well as control of contract works done by your company on behalf of others.

Quality Concern Investigation Process

Procedure should be made that contains instructions to follow when conducting Investigations collection of data and information, analysis, assigning root cause, determine corrective and preventive actions.

Are Indian Celebrities Responsible When the Product They Endorse Fails a Quality Test?

Introduction

There has been a growing trend in which the products manufactured by multinational companies get endorsed by celebrities through advertisement campaigns. The celebrities come and endorse these products with a good intention that the average person would get health benefits from them. The television channels and radio broadcasters then air them to reach the maximum number of people across India. The products were of good quality, posing no threat to the public at the time of the endorsement. The companies cannot run these advertisements for longer period as these products have to get tested periodically in reputed labs to assure their quality. In the current scenario, the endorsements made decades ago are still being used to attract people. Hence, we cannot hold the celebrities responsible for the endorsements done by them many years ago.

Product Endorsements

Products manufactured by the multinational companies need to get marketed to reach the society. The people need to get educated about their salient features. Every year, the Indian and multinational companies spend crores of rupees on marketing and endorsements. There is a product marketing department for all the companies. Yet, these companies go for the product endorsements by the popular stars from tinsel town to attract the ordinary people. The stars of the Bollywood endorse these products after taking some money from these companies with the belief that the products indeed have the qualities claimed by them. The stars don’t have at their disposal an expert opinion to verify these claims.

Are these Celebrities Responsible for Product Debacle?

In good times, Nestle products such as Maggi Noodles used to go off the shelves of Indian retail outlets just like hot cakes. At that time, nobody questioned the product quality. Hence, the Bollywood celebrities came forward to endorse them in good faith. With the change in times, the situation changed. Many of these endorsements have become outdated. Recently, the cine actress Preity Zinta shot back when the issues with Nestle products snowballed into a big controversy in India. She told the media guys that she endorsed the product in question about 12 years back when its quality was good. Hence, she asked the people to absolve her of these charges. Other Indian actors who endorsed the Nestle products have also aired similar views. They are Amitabh Bachchan and Maduri Dixit.

Should there be Time Limit for Endorsements?

People need to bring in a time limit for the product endorsements. This would help the Bollywood celebrities to stay in good stead when the products endorsed by them fail to comply with the required standards many years later. This view gets significance in light of the present controversy involving the Nestle products such as Maggi Noodles, Kurkure, etc. in India. Reportedly, these products have failed the tests prescribed by the government. Hence, the government should bring in legislation to make sure that the older product endorsements become obsolete after a specific period. The companies need to get the certificate from the competent authorities on the product quality before they go for product endorsement and marketing.