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Advantages of Private Label Products

Private label products or services are those manufactured or provided by one company for offer under another company’s brand. These are also known as store brands, private brands, or private goods. Private brands are available in a wide range of industries from food to cosmetics. In the past, these products were often considered to be lower cost alternatives to major brands, but many private brands are now showcased as premium brands and compete with existing name brands.

There are many advantages for retailers to promote private label products. The packaging and labels can be custom tailored to meet specifications, including product name, description, company’s logo and contact information. Private labeling allows more control over pricing strategies. There is also more freedom for retailers to create their own marketing plans and to control their own inventory in stock. With higher margins possible, there is a greater opportunity for profit. Private branding allows retailers to create a personalized and unique image, which promotes stronger customer loyalty.

Private labeling allows for greater control over many factors – including sales, marketing, and distribution. Retailers can have complete control over product distribution with private label products. The products are only available from the retailer – customers will not go into a popular megastore and find the private brand product at a lower price. Customers will not find the private brand product somewhere else on the internet either.

With private labeling, retailers can acquire products that are already developed, or that can be changed and re-branded in an individual fashion. Basically, retailers can control many business aspects, and create their own unique product. They can personalize the products, add their own information, additional materials, logos, titles, etc. This can all be done in a lot less time than it would take to develop the product from scratch.

In recent years there has been a significant increase in the number of private label brands. This is particularly true in Europe, where private label goods account for almost half the products sold in supermarkets. This figure is closer to 25% in the United States, but the trend appears to be increasing.

Private brands come from several different sources. Numerous companies now offer contract manufacturing for private goods. Large national brand manufacturers often supply private label brands. Occasionally, competing brands are even made by the same large manufacturer. Ingredients, quality, and designs often differ quite a bit among these products, however.

Private brand goods are also acquired from small, quality manufacturers that specialize in particular product lines. Often, these companies concentrate on producing private label brands almost exclusively. There are also regional brand manufacturers that produce private label products for specific markets.

Private label brands are available in a wide range of industries from food to cosmetics. These brands help create a unique product and personalize a brand for retailers. Retailers with strong private label brands create exceptional sales opportunities for themselves. They can build value and recognition from the customers. Private brand products allow retailers to differentiate their products from competitors’ products, and provide consumers with an alternative to other brands.

Manufacturing a Custom Product and Private Label Merchandise

There’s nothing more frustrating than imagining the perfect product, scouring the internet for it, and coming up empty handed. When you have a particular item in mind, you probably have it down to the exact color, material, shape, and size. As you begin Googling, you realize what a daunting task it is hunting for your vision, yet anything less than perfect is just plain disappointing. This especially rings true when you’re searching for a particular item that matches your company’s brand message and style guide.

Companies spend countless hours fine-tuning their brand with the perfect strategy and design language, and the same scrutiny is required when designing private label merchandise. What good is a private label handbag if the color does not match when sitting beside the rest of the collection, the style does not appeal to the target audience, or the material is lacking in quality? Nine times out of ten, you may be able to find a bag that is close to what you are searching for, but it may be mission impossible to find one that fits all of your criteria. When it comes to a company’s brand, why settle for anything less than perfect? Why spend hours on end searching for a very specific product when you aren’t even sure it exists? The solution: create a signature custom manufactured product!

When you create a custom signature product that represents your brand, you are making a bold statement, and you need an item that your company will stand behind. The strength of a signature piece is the full alignment with your brand and brand strategy. Signature pieces are used for many purposes, including reselling, gift with purchase, promotional give away, events marketing (e.g., themed events), corporate gifts, and many more. For each purpose, the signature piece exudes quality, in other words, you didn’t opt for the more affordable, standard, stock bag. Signature products provide you the opportunity to be a visionary and create a signature, one-of-a-kind piece.

So what keeps people from creating a custom signature product for reselling, promotional giveaways, events marketing, corporate gifts, etc? After all, it may be the only way to guarantee a perfect match with your vision and your company’s brand strategy. The usual culprits are price, time limitations, and finding a reliable source. However, these 3 variables actually turn out to be myths instead of obstacles.

Overseas production can take 12+ weeks for production and shipping. It’s a misnomer that you cannot get great quality products at affordable prices right here in the states. Domestic factories, although less in numbers than overseas factories, still exist and production for custom signature pieces are not only affordable, but can be done within 4 weeks time frame. Check around before making the assumption that overseas production is the only way to go. Sometimes overseas is the best option, but be aware that custom manufacturing has become much more affordable in recent years and the quality of made in USA products are hard to beat.

Finally, when ordering large quantities of custom items, how can you be certain that you are working with a reliable manufacturer who understands your brand, your vision and will deliver the perfect product to you? Find a source who has a proven track record and quality check points throughout the process. Check out their portfolio. Find out who else has ordered custom signature products from them in the past to ensure their reputation is strong. Most solid companies will provide mock-ups, prototypes, samples, and swatches along the way so that you can be sure you will end up with exactly what you envisioned. If their process is easy and seamless, chances are that they have fulfilled many successful orders in the past and have lots of happy customers.

Private Label Manufacturing Explained

One of the key drivers of many first world economies would be manufacturing; the United States is no different. Over the years, billions upon billions of dollars have been pumped into the manufacturing process in order to improve the associated technologies and bring down costs. There are numerous established manufacturers in the country today; you can view their products in convenience stores, supermarkets and pretty much every other place of business.

Despite the fact that there are better manufacturing technologies to be found in today’s modern world, it is still quite difficult for every Tom, Dick and Harry in business to manufacture their own products. This is because the cost of setting up a manufacturing plant is significantly high; in addition, one requires a team of professionals with a high level of expertise in various aspects of manufacturing in order to have everything up and running as smoothly as possible.

Be this as it may; it is still possible for the average business person to manufacture their own products without incurring heavy costs, courtesy of private label manufacturing. To fully understand what this particular term means, it is necessary to first and foremost define the first two words: private label. In the simplest definition, a private label is a brand that is owned neither by a producer nor a manufacturer but rather by an individual or business entity that contracts a manufacturer to make the said branded product for them.

Pretty much all consumer products can be manufactured under this kind of arrangement, from private label supplements, private label cosmetics to private label foods; the list is endless. The main idea behind private manufacturing is to provide a low-cost alternative to mainstream products. The purpose may also be to avail to consumers an existing product in a different form. A good example of the latter is a private label vitamin supplement in liquid form as an alternative to solid vitamin pills.

In recent times, a few private labels have actually risen to give international and regional brands a run for their money. The approach in this case is to market a private label as a premium alternative – one that offers higher value than what people have been used to.

In order to achieve great success with a private label, one must first find a specific niche where a particular need exists. It is this need that one should then aim to fully satisfy and more importantly with a product that not only adds value to customers but one that is more affordable too.

A professional private manufacturer is one who offers the full package as far as product manufacturing is concerned. This includes: product formulation and development; research; testing; full service graphic design and logistics. The importance of a high quality final product cannot be overstated and therefore one should endeavour to find a manufacturer with a high level of expertise and experience.

If one is just starting out, chances are that they will not need large volumes of whatever product they are looking to have manufactured. In this case, it is necessary to find a manufacturer who accepts small minimum orders – most are known to accept only large minimum orders, something that disfavours small businesses with limited finances.