Monthly Archives: October 2020

What Are The Uses and Advantages of Vacuum Formed Plastics?


Plastic is a very popular material that is used in almost all the industries. It is a flexible raw material that can be molded into any shape and form. A whole of articles and components are manufactured using plastic. There are different types of plastic raw materials that are used in combination to achieve certain industry specifications. Plastic is used for making kitchen appliances, articles of use, accessories, stationery items, bags, etc. Several manufacturing companies and industries such as electronics, automotive companies, food manufacturing industries and pharmaceutical companies use vacuum formed plastics packaging products and components that comprise their main product.

Plastic Thermoforming Process

In the plastic thermoforming process, heat is used on plastic sheets till it is pliable enough to be formed into a specific shape using a mold and then trimmed into shape to create a usable product. For mass vacuum forming plastic production, the manufacturing process is completely mechanized. Thin-gauge thermoforming is popularly used for manufacturing containers, disposable trays, cups, lids, clamshell packaging, blister packaging and various other products for industries that include medical, food and retail industries. Thick-gauge thermoforming is used for producing aircraft instrument panels, vehicle door panels, truck liners, refrigeration liners, pallets, etc.

Types of Plastics That Can Be Used For Vacuum Molding

There are different types of plastic raw materials that can be used to produce a wide range of vacuum formed plastics products. Some of these include Polyethylene Terephthalate for producing food and non-food packing products, remanufactured polyethylene terephthalate for producing food and utility plastic packaging, Polylactic acid for producing packaging for food products made from corn derivates, Polypropylene for producing bakery containers, domes and clamshells, Polyvinyl Chloride for producing blister packaging and other packaging varieties that require rigidity and strength. PVC is another variety of pharmaceutical grade plastic which is used worldwide for pills blister packaging.

Advantages of Vacuum Forming Plastic

There are several advantages of vacuum forming plastic compared to traditional methods. This form of plastic manufacturing process offers excellent cost savings on smaller production runs as prototypes are created using wood molds that offer quick and inexpensive design adjustments. Production parts can be created from relatively inexpensive epoxy and aluminum molds. This process offers wide range of colors and characteristics on finished products. Thermoforming of plastic produces thin-walled products precisely and cost effectively. Thousands of product types can be created such as paint trays, instrument panels, packaging products, blister packs, bakery domes, plastic trays, and countless other products can be manufactured for personal and industry uses.


Essential Elements of a Quality Management System


A good quality management system in a pharmaceutical company can significantly improve the net profit status, high quality medicines for patients, less rework and recall which save more money, good work environment and compliance with local and international regulations.

Quality management is a philosophy. It takes management understanding, commitment and responsibility before introducing and implementing the concept. Once practiced a good quality management system slowly develop or reshape a sustainable organization culture that pays off rapidly.

The initial step of introducing a good quality management into a system is to know the essential elements of the quality system and clear study from where to start. Company objectives should be clearly understood. Policies should be prepared. Then comes the design of the process flow, validating the process, material flow and organization chart. When a good integration between people, process and material is achieved the next step is to putting the integrated system in a state of control. Any deviation from the controlled system must be analysed and corrected.

Some basic but essential elements of Quality Assurance as depicted in GMP guidelines and ISO 9001 guideline for pharmaceutical industry can be listed as: the Preparation of standard operating procedures of a complete system maintaining cGMP principles; Preparation and maintenance of effective change control of quality and master file documentation; Recording and management of manufacturing change control; Recording and reporting procedure of Deviations of your systems; Quality concern investigation process; Customer complaint investigation procedure; Quality audit procedures; Vendor assessment, evaluation and certification procedure; Quality control laboratory procedure, Rework procedures for the defective manufactured products; Procedures on training for manufacturing staffs and recall procedure.

Standard operating procedures and manuals should be written in details and referenced to relevant other documents, so a new starter within the organization should be trained easily and expected to perform as per procedure. The result will be a common standard of activities across the organization, good tractability of work flow, deviations and ease of corrective actions as necessary.

Standard Operating Procedure

You should prepare SOPs, forms, templates and manuals, which can be used immediately as the system runs. Forms and templates should be used for record keeping which your people can follow routinely.

Documentations – Classification, Definition and Approval

Quality and Technical/Master file documents to be created to build up a good quality management system for your manufacturing sites. Definition of documents, their classification, approval requirements and retention requirements should be understood.

Quality Documentation Management and Change Control

Procedures to be created on how to generate new quality documents or change control of existing documents, review of quality documents, satellite file management, role of document author, approver, document control officer and satellite file administrator. In this procedures you will also define the numbering systems of different quality documents like audit files, SOPs, forms, templates, manuals, training files, QA agreements, project files etc and their effective archiving system.

Preparation, Maintenance and Change Control of Master Documents

Procedures to be created which will particularly focus on the management of master file documents like specifications, control methods, raw materials, finished goods and packaging specification and test reports, formulation, stability files etc required to generate during the product registration in the market.

Deviation Report System

It is a regulatory requirement to capture all sorts of deviations evolves in your systems in order to maintain the continuous improvement of your processes and systems. Procedures should be created that describes how to categorize the deviations between production, audit, quality improvements, technical deviations, customer complaints and environmental, health and safety deviations. It should also describes the management responsibilities of initiating deviation, capturing data, analysis, investigation, determination of assignable cause/s, generation of management report and initiatives to be taken on corrective and preventative actions.

Vendor Selection and Evaluation

Procedures to be followed during the vendor assessment and vendor evaluation for purchasing of raw materials, critical and non critical packaging components, laboratory supplies, engineering supplies and imported finished goods from the vendor. These instructions are essential for approving prospective vendor.

Vendor Certification

This procedure aims to describe the process by which a vendor may be certified to supply materials or services. This procedure applies to vendors that supply a material or service to be used at any stage of manufacture by operations. Here you will describe the roles of each department in the process to certify an approved vendor.

Product Complaint Procedure

You should have strong procedure to cover the receipt, logging, evaluation, investigation and reporting system of all complaints received from customers for the marketed products. This procedure should contain step by step instruction to be followed during the customer complaint management like numbering of complaint, registering the complaint, evaluation, determination of assignable cause for the complaint deviation, implementation of corrective and preventative actions, trending of complaints and handling of counterfeit products.

Annual Product Review

Some countries require reports as Annual Product Review to sell your products into their market. So you have to create instructions on how to do annual product review, to evaluate data, trends and to identify any preventative or corrective action that would lead to product quality improvements and report them to management.

Rework Procedure

Procedure should contain the step by step instructions to be followed when the rework of an in-process or completed finished good is required. Product Identification and Traceability The purpose of this procedure is to define the method used for the identification of all contributing materials that could affect product quality and to ensure their full traceability.

GMP Audits

Procedure should be created to describe the process of planning, performing, reporting and follow-up of different audits for your systems like Internal Quality audit, Vendor audit, Environmental Health and Safety (EHS) audit, EHS workplace inspection, Housekeeping audit.

Evaluation of Batch Documentation and Release for Sale

This procedure should describe the process of collection, evaluation and record of batch related document generated during the production of a batch before an authorized person can release the batch for sale.

GMP Training

Effective GMP related training modules to be created for your manufacturing staffs. Training records and reports have to produce on each employee as justified.

Management and Control of Contract Work

There should have procedure to describe the management and control of contract work provided by the contractors for packaging and finished products for your company as well as control of contract works done by your company on behalf of others.

Quality Concern Investigation Process

Procedure should be made that contains instructions to follow when conducting Investigations collection of data and information, analysis, assigning root cause, determine corrective and preventive actions.


Are Indian Celebrities Responsible When the Product They Endorse Fails a Quality Test?



There has been a growing trend in which the products manufactured by multinational companies get endorsed by celebrities through advertisement campaigns. The celebrities come and endorse these products with a good intention that the average person would get health benefits from them. The television channels and radio broadcasters then air them to reach the maximum number of people across India. The products were of good quality, posing no threat to the public at the time of the endorsement. The companies cannot run these advertisements for longer period as these products have to get tested periodically in reputed labs to assure their quality. In the current scenario, the endorsements made decades ago are still being used to attract people. Hence, we cannot hold the celebrities responsible for the endorsements done by them many years ago.

Product Endorsements

Products manufactured by the multinational companies need to get marketed to reach the society. The people need to get educated about their salient features. Every year, the Indian and multinational companies spend crores of rupees on marketing and endorsements. There is a product marketing department for all the companies. Yet, these companies go for the product endorsements by the popular stars from tinsel town to attract the ordinary people. The stars of the Bollywood endorse these products after taking some money from these companies with the belief that the products indeed have the qualities claimed by them. The stars don’t have at their disposal an expert opinion to verify these claims.

Are these Celebrities Responsible for Product Debacle?

In good times, Nestle products such as Maggi Noodles used to go off the shelves of Indian retail outlets just like hot cakes. At that time, nobody questioned the product quality. Hence, the Bollywood celebrities came forward to endorse them in good faith. With the change in times, the situation changed. Many of these endorsements have become outdated. Recently, the cine actress Preity Zinta shot back when the issues with Nestle products snowballed into a big controversy in India. She told the media guys that she endorsed the product in question about 12 years back when its quality was good. Hence, she asked the people to absolve her of these charges. Other Indian actors who endorsed the Nestle products have also aired similar views. They are Amitabh Bachchan and Maduri Dixit.

Should there be Time Limit for Endorsements?

People need to bring in a time limit for the product endorsements. This would help the Bollywood celebrities to stay in good stead when the products endorsed by them fail to comply with the required standards many years later. This view gets significance in light of the present controversy involving the Nestle products such as Maggi Noodles, Kurkure, etc. in India. Reportedly, these products have failed the tests prescribed by the government. Hence, the government should bring in legislation to make sure that the older product endorsements become obsolete after a specific period. The companies need to get the certificate from the competent authorities on the product quality before they go for product endorsement and marketing.


Solutions to Private Label Your Products


Private label rights products (PLR products) are popularly known as the products that are owned by you though not created by you. Purchasing PL rights from real owner means that at an agreed price you buy products from the original equipment manufacturer (OEM) and are then free to sell/ promote/ modify/ edit/ or resell those products as they were your own. After selling PLR to someone, original equipment manufacturer (OEM) can no longer claim any differences in opinion that may arise due to product being modified/ sold by a PLR buyer. Intellectual property can also be a part of private labels.

There are various articles available on the Internet informing about the advantages of private labeling, but no one shares the cost of private labeling when import from China, or their own experience about “how to do”.

On this page you will read the top solutions for adding your logo/ label on products coupled with our own experiences. Ultimately, you will learn various ideas about “how to add your own brand on products”.

What is Private Label and its Importance for New Business?

Private label is the pattern or logo on products manufactured by a contractor or third-party manufacturer and then sold under a retailer’s brand. This represents the seller as well as helping in building customer loyalty.

People that are willing to import items from china and then sell them online like Amazon, are advised to:

· Find a good product niche with limited existing competitors

· Choose only quality items from China

· Add your private label on the product, and;

· Start to market that product under your own brand.

The followings are the top solutions and they will also let you know about the estimated cost for every solution in China. After learning these solutions you can stay safe from overcharged rates by Chinese suppliers and also get ideas about how to add private label on your products.

Screen Printing/ Silk Screen

This is one of the most widely used methods for adding a private label on the product as well as packaging. This can be applied to almost every type of material e.g. plastic, glass, stainless steel, rubber,

PPE (personal protective equipment), etc. Screen printing is the cheapest and easiest way to add private label for buyers that are purchasing over 500pcs/item.

If you can buy over 2,000 items, most Chinese factories can offer you free of cost screen printing service. However, some of them may charge you around $50 to $60 fee for creating a printing plate of your logos. You can easily find printing suppliers in China, even if your supplier doesn’t offer printing services.

There is only one drawback of screen printing that it is not suitable for multi-colored patterns. If you are willing to print your gradient color logo on the products, you have to consider thermal transfer or other solutions.

Thermal Transfer

This process is more complicated than screen printing and it requires a temperature of 140 degrees to 180 degrees. It is a little bit more expensive compared to silk printing and also has some restrictions on materials. Thermal transfer is applicable to leather, wood, stainless steel, glass, ABS, PE, PP, and EVA, disposable respirators, etc.

Thermal pattern is the best choice for people having a really fancy pattern with gradient color. The cost of creating a printing plate is around $100, and a printing fee for a 7x7cm size gradient color logo is $0.04.

Laser Engraving/ Laser Printing

Laser engraving or laser printing, gives products a high-quality appearance. Almost every gift store is filled with items that contain laser printed logo.

Usually this method does not has huge MOQ because it does not require any plate. Its rate can vary from supplier to supplier, but for mass production, it can cost you around $0.01-$0.15 per unit, depending on the size and quantity.


This solution makes your private label in the product mold. This means your logo will be there when the product comes out from the machine. It can be applied to all rubber, reusable half masks, dust masks, coveralls, disposable clothing, metal, or plastic made products.

Although this solution makes your private label looks more natural than printing, but it is a high cost solution because it requires to change the supplier’s mold. The price depends on products, but usually it costs $1,000 to $3,000. Moreover, creating molds requires 15 to 20 days and that is a time taking solution.

Customized Box

This solution works for every product. Undoubtedly it is the most expensive solution amongst other ways, but a nice fancy box can certainly make your product look great. You can add extra value in your product and sell at a higher price.

Since box packaging is a large industry, its price varies from different material, technique and machinery. The cheapest price for a 8″x4″x4″ corrugated case with pattern on it can cost around $0.16 per unit.

Printed Poly Bag

This actually is a type of packaging and also a way to add private labels. Printed poly bag is very simple solution for large quantity goods as compared to other solutions. The printing plate costs around $80/color, and manufacturers usually demand tens of thousands as MOQ.

Hang Tag

This is one of the most economical solutions for private label. Usually it is applied to categories like toys, apparels, tools, fashion, and jewelries, and Handanhy, etc.

Most jewelries and clothes brands select this solution to present their label. These tags are usually made of kraft or ivory cardboard, and sometimes they are even made of plastic or metal. Most people choose “300 gsm ivory cardboard” because that is very economical.

Sticker Label

This is absolutely the simplest, most widely and cheapest solution amongst all. There is almost nothing which cannot be sticker labeled. You can easily find sticker label vendors and the MOQ costs you only $40 to $50 for one design.

Woven Label

Usually woven labels are sewn at the edge of fabric made items such as jeans, hats, bags and shoes, etc. The price of this solution depends on the size and quantities. The MOQ is normally 1,000 pieces with a price around $0.1 per unit.

Machine Embroidery

This solution is applied to items made of cloth like bags, garments, and caps, etc. Machine Embroidery is very durable and a 4x5cm size private label costs around $0.20.

Concluding Remarks

The above mentioned are the best solutions for people that are willing to make their own design, but are unaware of where to start. You can download your favorite elements from the internet or get the help of specialist designers to design your private label.


An Explanation Of Swarovski and Waterford Crystal


While thinking of crystal, two reputed brands that come into our mind- Swarovski and Waterford. While there are also certain other renowned brands available in the world, but none can match the extreme brilliance and finesse of the products that comes out from these two manufacturing houses. You can simply close your eyes and rely upon the genuine quality of their manufacture products.

Waterford crystal primarily originated at the country of Ireland. The establishment date can be assumed during the year of 1872. The name of these fascinating products came from the originating place, known by the name of Waterford, which is a little town situated in the Ireland. The superior qualities of the products that come out from the house of this renowned manufacturer have made them so famous before the entire world. Some of the finest home décor items can be seen coming out form this manufacturing house of crystals. One of the most renowned and famous products that come out from their manufacturing houses are chandeliers. They are prepared from such fine flint glasses that even a person with no taste of beauty will fall for it

Other than the wide range of chandeliers, there are a wide range of artifacts and other accessories available that you can use as great home decorating items. A wide range of tableware and fine bone china range are also available with these crystal manufacturers. Each product that comes out form this renowned manufacturing house is unique in style and design. The company has also be seen designing trophies for notable competitions like people’s choice award, German Pix Formula One, etc. Each and every product that comes out from this renowned manufacturing house are passed through quality check before getting them available to the customers and common people.

Swarovski is the name of another brand that is renowned for manufacturing and selling of high quality genuine products. While Waterford mainly focus on chandeliers and home décor items, Swarovski has a more wider range of items to choose from in order of categories is concerned. Not only chandeliers but various other products like fashion jewelries, glassware, kitchenware, lamp- shades and showpieces are some of the items that are manufactured from this renowned manufacturing house.

What is most noticeable in these products are the fine cutting and the elegant designs perfectly done. The shine that a Swarovski crystal possesses is simply unmatchable and remains on a lifelong basis. The cuts and shapes are unique in appearance and are finely crafted from effective designers and crafts-men from all over the world. These products are not only famous in the European countries. Rather, they have spread their fame in various regions of the world comprising of other continents also.


Benefits Of Using Private Label Cosmetics


Labels play an important role in attracting the customer’s attention. They are generally colorful, bright and informative, and advertise the specialties of the products on whose containers they are attached. Labels form a noticeable and prominent part of every product. Private labels on products also provide coherent instructions about the usage of the item and helps to build the customer’s confidence in the brand name.

Labels often have encoded bar-codes where much information like the batch number etc. are encrypted. A label that is well planned and well designed with relevant information regarding the length of the product’s validity, the ingredients, methods of use and storage go a long way in giving a particular merchandise an upper hand over its competitors, especially, if the others do not have any label attached on the container. Here are some of the benefits of private labeling.

1) Brand Loyalty: Any form of private branding is useful for boosting the brand name of the particular company that has manufactured the product. The labels contain a definite logo of the manufacturer which helps customers to identify and distinguish a product from its synonymous competitors in the market. A label with the company logo also ensures that there are repeat customers and that their loyalty to the brand is intact. Private labeling thereby helps companies to build a reputation for themselves in the market, and also create a good relation with the consumer.

2) Custom Tailored: Labels and packages can be designed according to the particular requirements of the manufacturer and customized to meet those ends. Such specifications include the product name, a description, a percentage-wise listing of the individual components, the expiry date, the manufacturer’s logo and finally the contact information. Although many companies do not include their physical addresses or telephone numbers on the label, the customers find a particular brand to be reliable when they know where and whom to contact in case there are certain unforeseen problems.

3) Control: A private label allows the manufacturer to have complete control over some issues like the product price, marketing strategies, sales targets and distribution policies. Often, it is seen that smaller companies sell their products to larger brands under the condition that their goods will be sold under the brand name, and the lesser known manufacturer will actuate a part of the profit that is incurred from the sales. Therefore, it can be concluded that a private label helps the company to not only control the pricing and other marketing strategies for a particular product, but also attract smaller manufacturers whose profit margins they can boost. In short, a well designed label with a logo goes a long way in helping the particular company to gain overall market control.

4) Lower Price: A lower price tag is equivalent to a higher profit margin. Products that have a private label attached on them are priced at a much lower rate compared to those that have a particular national brand. The lower the price, the better are the chances of its popularity among the consumers. A chain reaction is evident. If the quality of the product is good, and the prices are affordable, then it is obvious that the particular merchandise will record good sales figures and thereby increase and improve the profit margin of the company.

5) Exclusivity: Products that come with a private label are available in specific retail stores where they are supplied. Customers will not be able to buy these products either from a mega store, or over the Internet. Such exclusivity helps to authenticate the quality of the product and reduces any chances of adulteration or duplication. Thus adding a private label helps to build the trust among customers and guarantee them of high-quality of the product that is being sold.

Private labels play an important role in influencing the sales figures and building positive relations with the customers. Thus designers should always strive to make them unique and attractive.


Understand Product Creation and Planning


The creation, development and ultimate launch of a product is essential for the sustainable growth and evolution of any business’s product portfolio. Successful or unsuccessful product creation can be the difference between the success and failure of a business. For start-up businesses in particular, successful product development is crucial for survival.

In the modern-day age of internet marketing, product design is not always an easy thing to do. The creation of a unique and notable product is difficult, because the internet market is already flooded with numerous products that are designed to fit every imaginable niche. In order for businesses to carry out proper and successful product formation, the idea of product creation itself needs to be fully understood.

What is a product?

A product is generally defined as any marketable good or service, which is produced by labor or effort. It is in essence, an article or a particular substance which is designed and then refined for manufacture and sale.

What is product creation?

Product development is generally defined as the process through which a business or an organization develops an initial idea or plan, into a testable prototype of a product which can be later manufactured and sold commercially.

Project creation can be divided into various different process and departments, each of which carries out different process and step that contribute to the final product.

  1. Policy and Planning: related to the initial idea, its screening and the charter for the product formation process.
  2. The Technology and people management: is centered on the use of technology, engineers, and supplies etc that enable the product making.
  3. Customer oriented process: Is in relation to a products performance in the market, customer reviews etc.

Though, the process of the product conception may vary from business to business (depending largely upon management style and the nature of the business itself), most organizations tend to divide this creation process and its subsequent steps, in the manner highlighted within this report.

Policy and Planning

The first step, within this product creation segment, is to do idea generation and screening.

Idea generation and screening: Ideas that have been brainstormed need to be gathered for further evaluation in order to gauge whether these initial ideas, have the potential to be converted into products. These ideas need to be generated and used, in accordance with the nature and the goals of a business organization or its general policy as a business.

For some organizations, idea generation is a continuous and ongoing process which takes contributions from internal and external sources related to the organization. This is more often true for large companies. For example, Aaron Danker the creator of uses ideas for product creation that are provided by feedback and suggestions of his large list of subscribers and team, their marketing department creates innovative products.

After idea generation, the next logical step is to carry out the screening of the product ideas. In this particular step, the ideas generated are critically evaluated so as to, isolate the most viable and promising ideas from the less promising ones. Most organizations use high-ranking company personnel or create a ‘ideas committee’ for the screening process implementation. The screening process, separates the good from the excellent, and is essential to avoid product failure.


The App That’s Selling You


I just spent a week in lovely Costa Rica. My family and I swam, sailed, snorkeled, communed with wildlife and parasailed high above the Pacific Ocean.

We didn’t see any Pokémon. That’s because, unlike much of the rest of humanity, we weren’t looking for any using the app that’s taken the world by storm: Pokémon Go.

Surprisingly, my preteen daughter didn’t object to our Pokémon-free existence. To my great satisfaction, she appears to enjoy more cerebral pursuits… mostly.

But even if she’d begged me, I’d have refused to cave in. No Pokémon Go for us. That’s because I don’t fancy turning my family into tradable data points… and neither should you.

Unfortunately, Pokémon Go is the least of our worries in this respect…

Pokémon Go: The Product Is YOU

Old-timers like me remember actually paying for software. Remember upgrading to a new version of Windows or Microsoft Office every year or so? In those days, getting complex applications for free, like those available for today’s smartphones, was unthinkable.

That’s because, up until about five years ago, the software itself was the product from which developers made their profit. It was no different from selling cars, refrigerators or any other complex manufactured product.

No more. I still pay a nominal fee every year to “subscribe” to updates of some software products, but many that I use daily come completely free.

It’s not that they’re cheap to develop – quite the opposite. Today’s software is orders of magnitude more complex and powerful than the stuff for which we used to pay hundreds of dollars.

That’s because today’s software isn’t the revenue-generating part of the business model. It’s not the main thing being sold for profit.

You are.

Beware Geeks Bearing Gifts

Over the past few years, I’ve warned repeatedly that hacking is only one part of the digital-age threat. Less obvious – and more insidious – is the process by which you are turned into a commodity to be traded for profit by the companies whose products you use.

The best-known examples are big online outfits like Google and social networks like Facebook. Both provide their user-facing services for free. Both, however, spend most of their efforts not on improving those services, but on harvesting information about you that can be sold to the highest bidder.

My favorite example is the poor fellow who searched Google for “pancreatic cancer” and started seeing online ads for funeral homes. Another is the father who received a mailer from some company with the words “DAUGHTER KILLED IN CAR ACCIDENT” printed on the envelope. Some idiot had misconfigured the marketing algorithm, and the targeting criteria were being printed on thousands of mailers.

Google and Facebook (and many others) started out making money by selling microtargeted online ads to third parties like those funeral homes. But they quickly learned that they could make even more money by selling the data that advertisers use to do that microtargeting. Precise figures are hard to find, but given that marketing companies report 200% to 300% increases in revenue using such data, it’s safe to say that the big data harvesters are coining it by selling you to them.

Pokémon Go takes this one step further. It doesn’t have any adverts at all. To the user, it appears completely ad-free. But advertisers will still be paying to get at those users… in a much more dangerous way.

Boldly Going Where No App Has Gone Before

Pokémon Go has been downloaded 20 million times in the U.S. It’s just rolled out in Asia and Europe. Nintendo’s stock price has soared by more than 50% in two weeks. Pokémon Go has already overtaken Twitter in daily active users and is even closing in on Facebook.

While the app is free, users can make in-app purchases like lures to attract Pokémon to your location or “cages” to keep them in. However, the game is about to unleash one of the most potent advertising campaigns in digital history… all by selling frighteningly detailed information about its users.

For example, the app will soon offer “sponsored locations” to paying partners. Geotargeting and geofencing technology will allow advertisers to target specific buildings and match that to signals from mobile devices. Advertisers will know exactly where you are and serve ads based on your precise location – just like that infamous shopping-mall scene from Minority Report.

By paying Pokémon Go’s developers a big fee, a brand like McDonald’s (whose logo has already been spotted in Pokémon Go’s code) will be able to turn its stores into desirable locations in the Pokémon virtual universe. That will draw players to those locations, where they will be tempted to buy stuff “IRL” – in real life. Advertisers will be charged on a “cost per visit” basis, similar to the “cost per click” Google charges advertisers.

Gotta Catch ‘Em All

Initial reports that Pokémon Go harvests detailed Google account information, like the contents of emails, seem to have been incorrect.

But the app’s owners don’t need that stuff. They’re going for something bigger. They want to know your location at all times so they can sell that information to the highest bidder.

Justice Louis Brandeis once defined privacy as “the right to be let alone.” If that’s what you want, it’s up to you to ensure it happens.